
JERAIL FENNELL, MSM
Marketing & Communications Practitioner
“Animals offer brands a shortcut to empathy. Whether it’s a loyal dog, a clever gecko, or a majestic horse, they evoke emotion without explanation. In industries where trust is earned, not assumed, animals help brands feel more human, relatable, consistent, and emotionally grounded. Most people remember their first pet, and there is an emotional connection built between the consumer and the brand.”