DR. LIGIA TREJO, DBA, MBA
Professor, Marketing & Entertainment Consultant
Professor, Marketing & Entertainment Consultant
“When trying to connect with audiences, emotions play a crucial role. Animals evoke powerful feelings such as joy, trust, and warmth, enabling marketers to go beyond plain messaging. By integrating animals into storytelling, brands create memorable narratives that transcend the act of selling a product and instead foster long-lasting emotional connections with audiences.”