Nancy Chang
Strategist in Content,
Digital & Social Media
Strategist in Content,
Digital & Social Media
“For me, animals are a universal language. There are different types and species for every human being. Even though they can be mischievous and curious, underneath there’s always a joyful and loyal personality that makes us feel emotionally connected to them.
Animals bring back a sense of simplicity, authenticity, and relatability in a world where there’s so much emotional disconnection. When brands turn animals into mascots, instead of just selling products, they can create an emotional bond between the audience and the brand they choose.”
Animals bring back a sense of simplicity, authenticity, and relatability in a world where there’s so much emotional disconnection. When brands turn animals into mascots, instead of just selling products, they can create an emotional bond between the audience and the brand they choose.”